The Internet has helped to enrich our lives in many ways, however, it has also provided child predators with a new way to reach potential victims and commit crimes. Sixty-one percent of 13-17 year olds have a personal profile on a social networking site and half have also posted pictures of themselves. Teen girls are particularly at risk – of 1 in 7 youth who received a sexual solicitation or approach over the Internet, 70 percent were girls. The goal of the third year of the Online Sexual Exploitation PSA campaign is to make teen girls aware of the potential dangers of sharing and posting personal information online and of communicating with unfamiliar people to help reduce their risk of sexual victimization and abduction. The PSAs direct teen girls to “Think Before You Post,” and as with the previous two years, ask viewers and listeners to visit, to get tips on how to prevent, detect, and report suspicious online behavior. The campaign also includes two previous rounds of PSAs. The first round, which launched in May 2004, targeted parents and guardians to raise awareness of the potential dangers online and to educate them about what they could do to protect their children. The creative encouraged them to “Help Delete Online Predators”. The second round, which launched the following year, targeted teens in an effort to warn them of the dangers of forming “blind” relationships online and used the tagline, “Don’t Believe the Type.” An interactive, fast-paced game, ID the Creep, was also created to mimic communications that teens might encounter online in chat rooms, IM, or emails. Players are challenged to look for clues in messages from people online that might indicate a certain person might not be friendly. As in the real world, sometimes the clues are obvious and sometimes they are subtle. The game creates an extremely relevant, but safer environment for teens to become more aware of potential dangers online.

It was once believed that the stereotypical pedophile was a raincoat clad "dirty old man" lurking near the neighborhood elementary school. As awareness has grown, the facts have revealed that a pedophile can come from any walk of life, any economical background, religion, or race. A pedophile could be as close as the guy next door or the "grandfatherly" man down the street. There really is no stereotypical type.
Sexual predators prey on the innocence of children. They feed on the thrill of violating trust. Their aim is to find the perfect game and capture their victim. They are child oriented, to the point of obsession. Such deviates spend their time watching children, talking to them, evaluating their mind frame. Child predators dig deep into the psyche of a child. They watch their every move and observe their feelings. As they see each mood, they watch for what activates the change and use it to play upon their emotions.
They play the game slowly. They befriend the child, play with them, and get to know them. They see their chance to advance the game, and they take each calculated move as it comes. Each step is carefully planned to draw the child closer to them. They gain their trust, reinforce it, then eventually violate it.
In an undercover surveillance operation, one child predator bragged how easy it really is while talking to another person on the Internet. He said he could spot a lonely child, who makes the easiest target. He also said without hesitation that it's so easy to gain a child's trust.
All you have to do is pay a little attention to them, make them feel special, and you have them where you want them. He used soap crayons to get the children to undress themselves, encouraged them to do more, even made it seem like so delightful, they asked him to join their fun. He also liked to play in the yard and get them wet with the water hose. Afterward, he would make a big fuss to cause them to think they would get in trouble for going home wet. Then he offered them a T-shirt to wear while he dried their clothes. He stated without reserve that he had never had to undress a child. The children were so comfortable with him that they undressed themselves. Once the clothes came off, the game advanced as he molested them.
A child's mind doesn't travel in the direction that a predator's does. They look at the world differently than an adult. They only see a new friend, who understands them and likes to be with them. These deviates finds way to enter into a relationship with a child and then lure them into the direction they have planned.